Generate More Leads
GENRATE MORE LEADS

Service

Smart Service

All-Inclusive Service Marketing Strategy

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Why Smart Service is Right For You?

Retain More Customers:

Keep your previous customers coming back for service.

Regain Lost customers:

Reconnect with those who have strayed to independent service stations.

Gain New Customers:

Attract brand new service customers from your target market.

Why Smart Service is Right For You?

Increase in Service Work:

More vehicles coming into your service department.

More Repair Orders:

Opportunities for upselling and additional services.

Boot in Dealership Revenue:

Ultimately, MORE PROFITS!

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Features

Comprehensive Marketing Campaign:

Utilizing Direct Mail, Emails, Text Messages, Mobile Marketing, Google and Facebook networks.

Real-Time Analytics:

Monitor email opens, text message response, and campaign effectiveness.

95% Visibility:

Ensure your marketing reaches over 95% of your target list.

ROI Reporting

Targeted List Provided Upfront:

Fully transparent and highly targeted. Without the targeted list upfront, a sales match report is worthless! With Smart Service, you will receive the list upfront, giving you the ability to “Fact Check” all service matches and know the exact ROI with Smart Service.

  • Sales/Repair Order match reporting
  • Email and Google Analytics metrics
  • Total Revenue Generated
  • Customer Pay revenue
  • Average RO Amount
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who are we targeting

Smart Service segment your customer base into four targeted lists to optimize your marketing efforts

Active customers

Individuals who consistently visit your dealership for service, representing a loyal customer base.

– Why: By tailoring incentives to active customers, we can maintain their loyalty without overspending on incentives.

Inactive customers
(8-12 months)

Customers who have not visited your service department for 8 to 12 months, indicating a risk of defection to independent service station.

– Why: To aggressively re-engage these customers and incentivize them to return, preventing further defections.

Lost customers
(Over 12 months)

Customers who have not utilized your dealership’s service department for over 12 months, suggesting they have switched to alternative service providers.

– Why: To implement targeted strategies aimed at winning back these customers, acknowledging their lapse in service and offering compelling reasons to return.

Conquest customers

Individuals who own vehicles similar to those sold by your dealership or have shown interest in your brand and reside within your dealership’s primary market area.

– Why: To attract new customers and expand your services base by offering enticing incentives tailored to their preferences and driving habits.

How it works

Postal

Direct mail

(Optional): Kick off the campaign with a service mailer sent to targeted customers at the start of each month.

Email

Email

Deployed to the second Tuesday of the month, with follow-up for non-openers the following week.

Text

Text

Special service offers and appointment invitations sent on the 1st and 3rd Wednesday of the month.

RVM

Ringless Voicemail

Deployed on the 2nd and 4th Wednesday, generating customer inquiries without ringing their phone.

Online

Search, social and display ads

Continuous marketing throughout the month via Google and social media platforms, ensuring your dealership stays top-of-mind when customers are ready for service.