Generate More Leads
GENRATE MORE LEADS

Sales

Smart Digital

Why Smart Digital Is Crucial for Your Car Dealership:

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Identification of In-Market Buyers:

Increases customer retention * Acquire new business * Boost the frequency of customer spending.

In today’s competitive market, Smart Digital targets customers actively shopping online, ensuring your marketing dollars are spent effectively, here’s how…

  • Identifies in-market buyers exhibiting auto shopping behavior online.
  • Targets conquest customers and previous customers to prevent defection and enhance retention.
  • Utilizes over 350+million data points from the last 6 months.
  • Ai engine detects patterns of behavior in auto consumers.
  • Advertises to similar customers across multiple platforms.

Utilizing Who’s Shopping Live Technology:

  • Engage the 96% of website visitors who don’t fill out a lead form.
  • Optimize website, DMS, and CRM Data for improved performance.
  • Capture low-funnel leads and generate additional business from conquest shoppers.
  • Eliminate the competition with “One on One” re-targeting.
  • Focus on customers most likely to purchase within 90 days.
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Fully Transparent and Highly Targeted:

You receive the targeted list upfront, allowing you to verify all sales matches and determine the exact ROI with Smart Digital.

In-Market Campaign Marketing:

  • Custom audience search targeting
  • Custom audience social media targeting
  • Who’s Shopping Live pixel
  • Lead Gen
  • Time-optimized emails
  • Display re-targeting
  • Mobile ads
  • Video display ads

ROI/Attribution Reporting:

  • Target list of customers’ addresses/last names sent at start of campaign
  • Sales match (name and address) report
  • Google analytics
  • Email metrics
  • Impression metrics

Implementing Smart Digital in your marketing suite ensures you target the right customers, boost retention, and increase sales, making it a vital tool for you dealership’s success.

Schedule Appointment

How It Works Together

List Building

Targeted audience:

In-market shoppers identified by online behavioral patterns within the auto space.

Email catalyst

Straightforward email sent to the target list to identify customers most likely to busy now, allowing for intensified ad spend to interested customers.

Micro targeting

Additional retargeted email

Sent to consumers showing real-time intent.

who’s shopping live pixel

Gathers real-time data of customers visiting your website, resolving their identity as they browse, ensuring no missed opportunities.

Email to deanonymized customers

Send-time-optimized emails to actively shopping customers on your website, delivering different specials and incentives over a 10-day period.

Macro targeting

cross-device, multi-channel ads to active shopper list:

  • Google Search: Capture active shoppers ready to buy now.
  • Google Network Display And Video Ads: Reach active shoppers across Google’s Network.
  • Live pixel: Real-time data fed into a dealer-friendly dashboard.
  • Social Media: Review-based ads displayed in news feed and FB Messenger.

Reporting

Fully Transparent

  • Sales match report
  • Google analytics reporting
  • Email metrics
  • Who’s Shopping real-time dashboard

performance Reporting:

  • Mobile/Display impression metrics
  • Front end/back end profit
  • Trade count and trade profit
  • Total campaign profit
  • National Average Comparison