Case Study
Started “ACI TLE Program” in February 2024 (coming off a January 2024 score of 96.19)
Ran our program from February – August (August score at 100.56— a 5 point increase)
Paused TLE program for September –score immediately dropped
Picked Program back up in October–score jumped to 3 year high of 101.3
Finished December 2024 with a record score of 102.11
The Goal
Achieve a score of 102 or higher for your dealership by focusing on three key actions.
Regain lost customers
to bring them back into the fold.
Increase the frequency
of customer visits and spending.
Retain customers:
To stop them from leaving.
Targeted Audience
Most dealerships make the mistake of only targeting lost customers, which leaves their scores low. To achieve success, you must target both groups.
At-Risk Customers:
These are the customers who are still active but may be on the verge of defecting. Stopping them from leaving is critical to growing your customer base. As the saying goes,
“Fix the leak in the bucket before adding water.”
Lost Customers:
These are customers who haven’t been to the dealership in a while. The goal is to bring them back and reestablish their loyalty.
The Strategy
Time is critical, so we use marketing channels that guarantee immediate engagement with your customers. Our approach ensures up to 8 contact attempts per prospect, increasing the likelihood of success:
This multi-touch strategy ensures your message is seen and acted upon quickly.
Outbound Phone Calls:
Three rounds of calls to ensure every prospect knows the urgency of the offer.
01
Text Messages:
Two rounds of texts for immediate delivery with a 98% open rate.
02
Emails:
Three rounds of targeted emails to reinforce the message.
03
Testimonials
Achieve Big Results with a Low-Cost, High-Impact Strategy!
Your dealership deserves more—more service, more sales, more engagement, more growth. With our tailored solutions, you’ll unlock the tools and strategies that deliver real results without breaking the bank.
Schedule a demo today and see how easy it is to drive success and transform your business. It’s time to take your dealership to the next level!
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