All-Inclusive SMART TLE Solutions

The Goal

Achieve a score of 102 or higher for your dealership by focusing on three key actions.

Retain customers

to stop them from leaving.

Increase the frequency

of customer visits and spending.

Regain lost customers

to bring them back into the fold.

Targeted Audience

At-Risk Customers:

These are the customers who are still active but may be on the verge of defecting. Stopping them from leaving is critical to growing your customer base. As the saying goes, “Fix the leak in the bucket before adding water.”

Lost Customers:

These are customers who haven’t been to the dealership in a while. The goal is to bring them back and reestablish their loyalty.

Most dealerships make the mistake of only targeting lost customers, which leaves their scores low. To achieve success, you must target both groups.

The Strategy

Our approach ensures 8 touch points per prospect, increasing the likelihood of success:

Outbound Phone Calls:

Three call rounds to ensure urgency of the offer to the customer.

Text Messages:

Two rounds of texts for immediate delivery with a 98% open rate.

Emails:

Three rounds of targeted emails to reinforce the message.

This multi-touch strategy ensures your message is seen and acted upon quickly.

Ready to take your dealership’s marketing to the next level?

Let’s talk strategy and show you how to get more results for less

The Hooks

We will utilize three hooks for this campaign because our goal is to ensure we have an aggressive offer that benefits everyone we call and will grab attention immediately. It’s a deal no one can ignore.

Even if a customer has just had service elsewhere, we schedule them for a future appointment (4-6 months down the road) to reengage them.

Oil Change

$9.95

Tire Rotation

$9.95

Wiper Replacement

$9.95

The Payoff

Offering a $9.95 coupon may raise concerns, but the truth is it works: customers redeeming the offer generate an average repair order of more than $300. By saving on oil changes, they are less likely to decline additional services, driving new revenue while fostering retention and long-term loyalty.

Get In Touch

Testimonials

“Advantage Concepts’ TLE program has been a game-changer for our dealership. Within the first 30 days, we saw a noticeable increase in customer retention, and we brought back large number of lost customers. It’s obvious the combination of phone calls, emails, and text messages made sure our service incentives were seen and heard. Plus, hitting our TLE score goal of 102+ has been easier than ever. I can confidently say this program works!”

Alex Syed

Oakbrook Toyota

“I was skeptical at first, but Advantage Concepts exceeded all my expectations. Their TLE campaign helped us stop our customers from leaving and reconnected us with clients we hadn’t seen in over a year. As an added benefit, the feedback from customers has been overwhelmingly positive which has helped our CSI. I’d recommend it to any dealership looking to improve their scores and retain loyal customers.”

Russell Wiedman

Orange Media Group

“Caroline and her team at Advantage Concepts are incredible to work with! Their quick responses and highly collaborative approach make all the difference for our service department. Whether it’s handling last-minute marketing needs or responding to unexpected situations—like sending urgent text updates to customers during weather emergencies—they are always on top of it. They’re creative, efficient, and genuinely care about helping us succeed. We’re so grateful to have them in our corner!”

Amiee Govea

(Service Manager at Baker Nissan)

Over the past decade, I’ve had the privilege of working with numerous automotive marketing companies, and I can confidently say that Advantage Concepts stands head and shoulders above the rest. Their results consistently exceed expectations, delivering exceptional value that truly sets them apart. When compared to other marketing competitors, Advantage Concepts not only offers highly competitive pricing, but they also have an unmatched ability to drive substantial traffic to our service lane. If you’re looking for a partner who consistently delivers, look no further—Advantage Concepts is the clear choice.

Karalee Sollars

Zeigler Subaru of Lafayette

“I want to take a moment to express my sincere appreciation for the outstanding support we’ve received from Advantage Concepts. In particular, Sarah. Sarah has been truly amazing. Her professionalism, knowledge, and dedication have made a significant difference in our experience. She consistently goes above and beyond to assist us, making our collaboration both seamless and enjoyable. Thank you.”

Michael Zamora

Service Manager, – Kia Country

I have used Advantage Concepts for several years now… At a few different dealerships. Those brands include Volkswagen, Mercedes-Benz, and BMW.

Whether it’s in sales or service, their programs provide results. I am especially a fan of their service programs. The return on investment is through the roof! They help you conquest clients that your OEM is not allowed to market on your behalf. I would use them at any dealership I was running!

Jerry Cousin

“Partnerships in the auto industry are common yet typically short lived. There always seems to be something that breaks them apart leaving them to be more like acquaintances than partners. Advantage and Sarah reflect the truest form of partners in our industry, with their willingness to shake and move according to what our dealership needs it is unmatched and truly appreciated. As we grow from the numbers we had and didn’t want, to the numbers we want and didn’t know we could achieve, it’s easy to attribute this partnership to that.”

Branden Moy

General Manager, – Lodi Honda

“The Advantage Concepts group is informative, responsive, creative, and dedicated to help its clients grow. We appreciate the data they provide, suggestions for new/better ways to advertise and their ability to get the job done right every time. Thanks for being a great group to work with and for boosting our business across all channels.”

Katie Bender

Marketing Director – VanDevere Auto Group

“Ben I just wanted to say thank you for your knowledge and support. Advantage Concepts has made me capitalize on the business I have been missing. In today’s business environment every car counts and every dollar. You and the team have added additional units to my service drive resulting in increased gross. Once again thank you to Advantage Concepts making me look like a rock star!

John Smidt

(service director at McKinney Nissan and McKinney Buick gmc)

Case Study

Started the ACI TLE Program in February 2024, raising the score from 96.19 to 100.56 in August—a 5-point increase.

Paused TLE program for September –score immediately dropped

Resumed the program in October, boosting the score to a 3-year high of 101.3

Finished December 2024 with a record score of 102.11